Web Design Agency Cape Town Present Five top SEO strategies you can adopt that will ensure that your website is getting its highest possible Google page ranking.
Fresh content is one of the most effective ranking strategies one can employ for their website. There is a component to Google’s search engine algorithm that evaluates how frequently website content is updated. Websites that provide useful content are granted trust rank and true authority. A website that refreshes their content more frequently is an open invitation for web bots and hungry spiders to feast on the pages.As a result, over time, the website will gain trust as an authority and rank competitively for multiple search terms. When you see a query returned in search engines with two pages from the same URL, that is a pure example of effective keyword optimization.
With constant shifts in algorithms daily, make sure your website is not overlooked during the next adjustment simply because the site failed to offer fresh content on a frequent basis.
Writing articles is great way to gain free press, back links for your website or generate a media buzz for your products or services.An article with a relevant plot and punchy conclusion can do more than trigger the spiders, it can shed new light and traffic on your website.
The title like anything else should be compelling and inviting while encouraging the reader to investigate your proposition further. In addition the title can also be used for SEO. To do so, simply use 2-3 keywords in the title of the article. This gains instant recognition from search engines when they index the article and directly translates into ranking power.
Although the emphasis is now shifting from the sway that directories once had on ranking, there are still some good ones out there. Fresh links augmented by high page rank directories that allow deep linking allow you to put your top keywords to work on your behalf 24/7.
One of the hottest things on the web right now is business blogging or contextual advertising. Essentially when you find a hot blog with tons of dedicated traffic that is related to your field or industry and write a world class blog that gains recognition from the piers in that field. Getting a track back or a endorsement from an industry leader is one of the fastest way to make a lasting impression on search engines, who will see the link almost instantaneously to your site from theirs, as well as the dedicated audience who will seek you out to to see if your writing passed the muster.
There are various forms of blog marketing, this is only the tip of the iceberg, but the true contribution that blogging has created for webmasters and creative types alike is the ability to publish your content in a non intrusive fashion while having complete control of the back links that point to your most precious / related pages.
This by far is one of the most guarded secrets in SEO, The ability to use keywords and anchor text in conjunction with a content development strategy to achieve high rankings in search engines.
Perform the above steps over time (3-6 months) consistently and you will have established trust rank. This expedites the indexing time in search engines. What once may have required weeks or months waiting for spiders to revisit your site can happen within minutes or virtually hours from the time you make a change.
Rankings occur when the search engines index your pages, so the ability to update and reflecting new keywords in Google, or Yahoo, as opposed to once a month provides even more opportunities for you to outrank your competition.
In any case all of these strategies revolve around one basic premise, content. Web Design Agency Cape Town is ideally positioned to assist you with all your SEO needs, we have a dedicated team of content developers that will ghost write on behalf of a website owner and post relevant content required by Google to keep a high ranking. We service clients internationally and offer competitive rates and fast turn around times. If you would like to know more about our service offerings, please do not hesitate to get in touch with our team!