SEO is an investment with a high return. Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO.
Your website is open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
Search engine optimization lavishes attention on your sales rock-star, generating the highest performance by giving it the right emphasis and focus in your marketing arsenal.
SEO is amazing at pulling in prospects, and can help boost conversions too. SEO alone cannot help you reach your highest marketing potential. Social media, branding and other marketing strategies complement SEO, But SEO is the binding agent that brings everything together, if implemented properly your website will fly.
SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.
There are no universal standards by which you can fix a ‘rate card’ for SEO services. Keyword analysis, link building and other SEO activities are unique, customized and tailored differently for specific situations. And even among SEO providers, there is a wide range in quality. There are seasoned professionals and there are scammers, amateurs and ignorant practitioners.
As a specialized service, SEO involves teams of people working behind the scenes. Giving them a small budget practically ties their hands, and you cannot expect stellar results from their restrained effort. With that said, we also are realistic and work with the budgets our clients can afford.
Nowhere else in marketing is it likely to pay off by being a contrarian as with choosing the right SEO company. In comparing several companies, you’re often tempted to pick the least expensive pitch, while it may actually be a smart choice to pick the most expensive one, if they can prove they can get results.
Ok, now that you’ve spent a fortune on your new website (and it looks great!), the last thing you want is to listen to a consultant who asks you to invest even more money to be visible on search engines.
But Google needs help in understanding your business. SEO that’s effectively woven into your site’s DNA can help showcase your business on search engines in the best possible light.
How much did it cost to print your visiting cards? Or your marketing brochures? I’ll bet it wasn’t much compared to how much you invested in your website.
Did you carefully proof-read those cards, brochures or flyers before sending them off to the printing agency (or get someone else to review it for you)? I’ll bet you did.
But you didn’t have a search specialist “proof read” your expensive, infinitely more powerful marketing tool – your website – before you launched it!
Would you design and order all those visiting cards and brochures at considerable expense, and then just lock them up in a shelf? Of course not.
By ignoring SEO, that’s exactly what you’re doing with your fancy new website. A website that could have been viewed by thousands of your best prospects and ideal clients. A website that you’re now leaving to the whim and fancy of Google to rank at its will.
SEO is your digital calling card. It can multiply your impact massively by getting your website in front of targeted eyeballs. There’s good reason to have it handled by professionals who know their job.
They will ensure that your website appeals to the right audience, and gets viewed by a wide segment of it, so that your digital visiting card best performs the critical task your business assigned to it – getting qualified leads and converting them into cash-spending customers.
SEO lets you dictate how your business should be featured on search results. If thousands of your prospects are viewing “random text”, you’re leaving money on the table. You’re letting a wonderful chance to get free advertising slip through your fingers.
The good news is that once you’re aware of this, it’s easy to fix. SEO hands you back the controls, so you can steer your business along the right path.
Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share.
An SEO strategist will help you manage this process, in collaboration with your marketing and communications department. Through SEO you get to control what people read, think and do on social sites and spread through their networks at the speed of light.
Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.
But unless people can find it, your website is good for nothing. SEO plays an invaluable role here.
No longer is SEO just about ranking a site in search results, getting more clicks and views, or keeping ‘bounce rates’ optimal. That’s a dangerous misconception. Modern, effective SEO should be rooted in the company’s goals and strategies, and swivels on the psychology of individuals in the target market and segment.
SEO gets your business found, noticed, and loved.
Great SEO demands more than just coding skills and a search-friendly CMS. It’s no longer something a tech-savvy cousin or well-meaning friend can fix up for you over a weekend, for a couple of beers. Professional SEO is serious business.
SEO is like a heart surgery. If organic search is responsible for more than half of your website’s traffic, SEO lies at the heart of your business. Without a good heart surgeon you could die.
Without a specialist handling your SEO, your business could die. Just as you’d hunt for the best heart surgeon to operate on you, you should seek out the best SEO consultant or strategist, rather than trying to do it yourself!.
Not everyone can do this. And finding a competent person is hard. To casually hand over this challenging task to an in-house Web developer or designer can be unwise.
SEO can make your brand stronger, better and well recognized. The eventual goal should be that, when people search for business critical and relevant keywords and phrases, they should find you at the top of search results. Then, psychology takes over and prospects will believe that you’re the best.
Your website’s title and meta description tags can telegraph a powerful statement that strengthens your brand, while helping communicate a marketing message that’s in line with your strategic business goals.
Then prospects will believe that you’re the best.
These days, everybody “Googles it”. If you’re there, right on top of the SERPs, it goes a long way in boosting your credibility. If you’re right where your customers are, at the right moment, with the right solution, you’ll win big.
But being there is only part of the puzzle. You need more. You must get inside the heads of your prospects. Speak their language. Feel their pain. Present them with a solution. Once you do, your credibility with your audience skyrockets.
SEO can help accelerate your branding campaign and make you memorable. When more people visit your site, get familiar with your business, and order from you, then you have more people likely to come back again and tell their friends about you. SEO is an effective way to get this ball rolling, by ranking your website high and attracting a flood of Web traffic.
It can then turn this initial impression into lasting recall through presenting the most relevant and useful information that a visitor is seeking through search engines, thereby earning ‘mind share’ and securing a lasting place in their heart.
SEO can deliver quick results. It can be effective in the short term and help businesses who need results now. And that’s the primary appeal of SEO to certain types of business owners. But SEO has one serious advantage over other marketing with a ‘short term’ focus, it delivers an ongoing ROI over the long term also.
Done correctly, SEO can be long lasting. With proper SEO analysis up front, you can stay on the front page of search results for years, without spending money in the future. Even after you stop your SEO work, your website can still rank high on your chosen keywords, though you’re better off continuing with the services of an SEO consultant or in-house team, or you’ll risk losing your search ranking.
Again, this isn’t an expense, but an investment. A quick and simple calculation will show you how quickly you’ll earn back your investment into effective SEO by way of increased earnings.
It’s why most offline businesses cannot afford to ignore online marketing, and also why SEO forms the cornerstone of every offline company’s digital marketing strategy. Your website acts as a never-resting salesperson, working day and night to deliver qualified leads to your business.
These are people actively seeking out solutions that you offer to their most pressing problems and needs. SEO can bring many more of them to your virtual doorstep, for your business to enamor, service and delight.
SEO is highly targeted, down to minor details. Using keyword analysis, you can find just how big a “market” is, how many people are searching for that exact keyword, how competitive the arena is (in SERPs), and with some keen deductive reasoning, even identify the intent behind keyword searches.
Web traffic from a good SEO campaign has high conversion potential. And by correctly tapping into ‘searcher intent’, addressing your audience’s concerns and problems, building trust, and convincing prospects that your company is the right one to do business with, you can enjoy a high rate of visitor-to-sales conversion that’s the envy of your industry.
Every element of your SEO can be measured, evaluated and corrected. By doing this continuously, you can find out your return on every SEO rand invested.
Over years, SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return for every rand invested into it over time.
Your Web hosting, design and content creation expenses are similar, whether your site is visited by one hundred people, one thousand, or one million.
You pay the same for each visitor to your website, whether they join your list, buy your product or interact with your brand.
Your marketing costs are identical whether one visitor in a thousand buys from you, or one in a hundred, or one in every five.
Effective SEO can attract thousands, even millions of targeted prospects to your business website, and increase your conversion rates by delivering the exact solution to problems they are facing.
Better still, the ongoing effect and impact of SEO continues far beyond the time you invest into a campaign, because the momentum will sustain for many weeks, often years, making SEO very cost efficient as a marketing choice.
An SEO company will work 24/7 with SEO, all year long. That’s what gives them an edge over hobbyists. They are up to date with the newest algorithm changes, negative and positive ranking factors, and know what’s needed right now while being proficient at predicting what will be needed in the future.
Also, an SEO company will get the work done faster because they have dedicated teams executing your plan, and will get you to your financial and business targets earlier. Buying cheap SEO services will apparently save you money upfront, but it will also hold you back from making a lot of money. In SEO, there is a pretty good correlation between investment and revenue.
Giving your SEO consultant enough time and the right mandate will add value to other parts of your marketing. It’s how you’ll sow and reap synergies across all your business building activities.
In SEO, there is a pretty good correlation between investment and revenue.
As you can see there are a lot of great reasons to consider using a SEO consultant to help kick start your website. We at Web Design Agency Cape Town are here to help and we service clients all over the world. We work to get results and our rates are extreamly competitive. If you would like to know more about SEO or how our services could help your website grow. Please do not hesitate to contact us today!